HR Tech
Overview
Team Insight is a Dubai-based HR technology startup building an AI-powered employee engagement and rewards platform for SMEs. By integrating with tools like Slack, Microsoft 365, and Jira, Team Insight detects employee achievements in real time, rewards them with gamified “Insight Coins,” and provides managers with bias-free dashboards, predictive analytics, and AI coaching.
Challenge
Despite a strong SaaS and HR background, Team Insight’s founders faced key challenges:
- Validating market demand and product-market fit in MENA
- Structuring a scalable go-to-market strategy for SMEs and mid-market firms
- Differentiating their solution in a competitive HR tech landscape dominated by global players
- Building credibility and securing early adoption inside Dubai’s innovation ecosystem
Our Approach
Through the Dubai Startup Gateway program, Fivepm Agency partnered with Team Insight to unlock growth and market readiness:
- Market Research & Competitive Positioning
We analyzed the HR tech landscape in MENA, mapping demand for real-time AI engagement tools and identifying competitive white spaces. - Product Strategy & Roadmap Enhancement
Together with the founders, we refined the product roadmap prioritizing AI recognition, gamified rewards, and predictive dashboards to meet the needs of hybrid and digital-first SMEs. - Business Planning & Go-to-Market
Our team built a detailed business plan and GTM framework, introducing tiered SaaS pricing, freemium adoption models, and partnerships with incubators, accelerators, and HR/payroll providers. - Ecosystem Entry & Setup
Fivepm Agency secured Team Insight’s acceptance into in5 incubator, connecting them with mentors, investors, and SME networks. We also supported their company setup in Dubai to accelerate ecosystem presence.
Impact
- Clear positioning as a leading AI engagement & rewards solution for SMEs in the GCC
- Enhanced product roadmap aligned with predictive analytics and real-time recognition trends
- Successful admission into in5 incubator, building visibility and ecosystem access
- Established a scalable foundation for regional and international growth
Takeaway
Team Insight’s collaboration with Fivepm Agency through the Dubai Startup Gateway highlights how global-ready startups can localize, refine their offering, and fast-track ecosystem entry in Dubai.
With a sharper strategy, enhanced product, and ecosystem presence, Team Insight is now positioned to lead the fast-growing AI-driven HR tech market across MENA and beyond.
Looking to position your startup as a market leader? Partner with Fivepm Agency and let’s craft your success story in MENA and beyond.